Cultural Briefing on the United Kingdom
 Shaped by a colourful history and strong sense of tradition, the UK is the fourth largest trading nation and one of Europe's leading business centres. Supported by a long-established system of government and economic stability, it is an attractive base for overseas business, offering skills in areas such as research, development and technology.
For such a small country, the UK can present quite a confusing picture to the newcomer: Getting the name right for starters; The United Kingdom is made up of four different nations and refers to England, Scotland, Wales, and the six Northern counties of Ireland collectively. Britain is the island of England, Wales and Scotland, and England refers to the nation in the south of Britain only. Having got your head around this, you will need to get to grips with the numerous regional accents that remain strong despite the fact that the British are great travellers.
English speakers coming to live and work in the UK often think that a shared language – (and sometimes a shared history) will make for a smooth integration process, but there are a number of key cultural concepts and values to be aware of;
In business, direct questions often receive evasive responses and conversations may be ambiguous and full of subtleties. Consequently, it is important to pay attention to tone of voice and facial expression, as this may be an indication of what is really meant.
A term often used to describe the traditionally British portrayal of reserve and restraint when faced with difficult situations. Open displays of emotion are rare and should be avoided.
The importance of humour in all situations, including business contexts, cannot be overestimated. Humour is frequently used as a defence mechanism.
The British respect privacy and space. Displays of emotion, excitement, anger, pain or happiness may be considered bad manners. People from cultures where there is more personal social contact may see the British as distant, even cold and hard to get to know.
Self-promotion is considered extremely bad taste. The British often "play down" their own importance while hinting at something more impressive. They want to succeed, but they prefer to be seen achieving success without a struggle.
The reason that the British will always queue politely. A deeply-held attitude and behaviour ensuring that no one will have more than his "fair share". Those who do have more don't show it (understatement) and those who need more don't complain (stiff upper lip.)
The British have a strong resistance to public disagreement. This can be very confusing to more direct cultures, which hear positive noises from the British but see no action to support what they are saying. Within British culture, criticism is exchanged and disagreements often occur. But they are always looking for friendly, diplomatic or polite ways to recognise the differences. For more general information on culture, visit our culture page.
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